In today’s performance-driven digital world, User Experience is at the core of business’ digital marketing strategies. It is all about the quality of an end user’s interaction with your business’ website, services, product, mobile application, and such others. User Experience directly hits the most sensitive area of any business – its authenticity and reliability. This, in effect, progresses the wave of wrath further in the conversion cycle and thus, affecting the overall sales of a business. Good User Experience, not only, helps a business to form a loyal consumer base but also motivates good conversion rates. At Grow Your Visibility, we use our knowledge of your industry to generate evidence and research-based User Experience, well-aligned with your business goals. We leverage the power of aesthetically pleasing user design, optimized tag elements, easy navigation, and seamless functionality to offer your consumers an everlasting user experience.
User Experience is currently leading the product promotion and sales of businesses. Our team of UX designers at Grow Your Visibility uses industry knowledge and expertise to define user experience of your consumers. From optimizing your websites for varying screen sizes and ensuring maximum usability to designing user-friendly and beautiful interfaces, we can do it all!
1. User Interface (UI)
User Interface is, undoubtedly, an important part of user experience. This is why our team prepares a simple, effective, and user-centric design to align with your company’s goals. We keep the overall feel of your User Interface – beautiful and aesthetically pleasing. A good interface plays an important role in drawing and retaining traffic to your website. This is why our UX designers use empirical data to define user experience of your business through their years of experience in the industry.
Post defining a clean user interface, our team works on the functionality or the usability of your website or application tags. The functionality defines the ease of accessibility of different elements and includes comprehensive categorization, smooth navigation, and fully functional gestures with an easy learning curve. Usability adds major value to the user experience (UX) and needs to be handled accordingly.
This is the part where our team tests every aspect to ensure the proper and desirable functioning of each unit. We aggressively test each unit of coded modules against extreme parameters. From Unit Testing and Regression Testing to Regression and Functional Testing, our experts use all testing methods to validate each segment of code eliminating any bugs. We watch out for every factor that affects user experience from site loading speed, usability, ease of accessibility, etc.