The first step to successful content marketing is a well-curated strategy that frames a map of actions customized in accordance with your business objectives and your marketing goals. And crafting a tactical strategy is an art. With years of training and experience, our team of experts has mastered it. Your search for a content marketing agency that stands with you the entire process from analytics and research to implementation and management ends here. We help you sketch your content marketing strategy from scratch making it a tailor-fit for your business and accommodate your goals the best way.
We are a content marketing agency that can help you strategize content marketing in a way that gets you more traffic and improved conversion rates.
Industry Vertical Research & Analysis
We start off with an in-depth research and analysis in your business niche that also includes a detailed competitive content analysis within your industry vertical to find out the technical aspects of the market and the gaps within it. This knowledge serves as a base to devise informed strategies that can help you get an edge in your sector.
Having your content in line with your business goals is crucial to content marketing. We make sure of the alignment by having a detailed discussion with our clients in the very initial stage of strategy development regarding their business objectives. This helps determine the purpose of the content and thus the dimensions of the content.
The next step is to develop a set of key performance indicators (KPI), so as to keep a track of the impact of your content in your brand growth. Our experts help you develop a set of efficient and powerful KPIs that are in accordance with your business goals. Through these well-thought KPIs, we keep a track of and measure the growth in the traffic, engagement, leads, and conversions.
Creating relevant and quality content is, although a prerequisite, but not a guarantee to improved marketing. What’s required is proper visibility of the content to the right audience. In other words, promotion. Our experts work with you to formulate a promotion plan that includes demarcating the target audience, their preferred platforms and developing distribution networks on these platforms to ensure maximum engagement.